Flip Your Trip is a program initiated by the Seattle Department of Transportation (SDOT) to encourage and support the use of transit, ridesharing, walking, biking, and scooting.
SDOT aims to decrease reliance on single-occupancy vehicles to align with the city’s equity, safety, mobility, and sustainability goals. SDOT’s Transportation Options Group manages the Flip Your Trip program to provide information on, and incentives for, alternatives to driving alone.
Meet
Sal the Salmon
Sal the Salmon is the face and voice of Flip Your Trip. She is passionate about connecting humans with the many ways of getting around. Let her guide you through the transportation options that fit your needs!
About
How SDOT is helping you get around
We know getting around can be tough during a busy time of construction and major events — but you’re not alone. The City of Seattle is working around the clock to keep people moving. Here’s how we’re helping:
Monitoring traffic 24/7
Our team tracks Seattle’s streets in real time from the Transportation Operations Center. We’ve added more traffic cameras, upgraded signal timing, and continue to share live updates on social media and the Travelers Map so you can make smart, on-the-go travel decisions.
Our team tracks Seattle’s streets in real time from the Transportation Operations Center. We’ve added more traffic cameras, upgraded signal timing, and continue to share live updates on social media and the Travelers Map so you can make smart, on-the-go travel decisions.
Making transit, biking, and walking easier
We’re investing in frequent, reliable bus service; building safer bike routes; adding wayfinding signs; and supporting last-mile options like shared scooters and bikes. We also work with transit partners to offer ambassadors and security staff to make your trip safer and smoother.
We’re investing in frequent, reliable bus service; building safer bike routes; adding wayfinding signs; and supporting last-mile options like shared scooters and bikes. We also work with transit partners to offer ambassadors and security staff to make your trip safer and smoother.
Working together with regional partners
We coordinate with King County Metro, Sound Transit, WSDOT, and others to make transfers between buses, light rail, and other options as seamless as possible — especially around busy stations and major transit hubs.
We coordinate with King County Metro, Sound Transit, WSDOT, and others to make transfers between buses, light rail, and other options as seamless as possible — especially around busy stations and major transit hubs.
Managing streets to keep the city moving
From reviewing traffic control plans to inspecting work zones, we make sure construction doesn’t stop you from getting where you need to go. Our teams balance space for walking, biking, deliveries and driving — and activate rapid response crews when incidents occur.
From reviewing traffic control plans to inspecting work zones, we make sure construction doesn’t stop you from getting where you need to go. Our teams balance space for walking, biking, deliveries and driving — and activate rapid response crews when incidents occur.
Keeping you informed
You’ll hear from us across multiple channels — from news coverage to posters, how-to videos, blog posts, emails, and more. We want you to have the tools you need to get around confidently, however you choose to travel.
You’ll hear from us across multiple channels — from news coverage to posters, how-to videos, blog posts, emails, and more. We want you to have the tools you need to get around confidently, however you choose to travel.
Did you know?
61% of Seattle’s greenhouse gas emissions come from transportation (2020 Community GHG Emissions Inventory: Seattle). Seattle is ranked the 10th most congested urban area in the US, with commuters spending an average of 68 hours in traffic in 2025 (INRIX).
Previous Campaigns
Check out our past neighborhood-focused campaigns, which have provided mode-shift solutions to reduce congestion and encourage efficient travel.
July 2021 – September 2022
The March 2020 closure of the West Seattle High Bridge eliminated the primary route to and from West Seattle, which had carried over 100,000 daily vehicle trips. Flip Your Trip West Seattle addressed the closure with a multifaceted travel options program that provided support to residents of and employees in West Seattle, as well as the detour-affected communities of South Park and Georgetown.
Eligible participants who pledged to flip their trip received $25 in free transit credit via the Transit GO Ticket app or an ORCA card.
April – June 2023
The Flip Your Trip Center City campaign focused on building awareness of travel options among frequent downtown travelers who do not receive subsidized ORCA cards from their employers. The goal was to motivate commuters to choose a mode of transportation other than driving alone, strengthen personal commitments to flip their trip, and create visible social norms around travel options.
Eligible participants who pledged to flip their trip received $25 in free transit credit via the Transit GO Ticket app or an ORCA card.